Hope for breast cancer

Hope for Breast Cancer

President Esperanza Aguirre of the Community of Madrid has breast cancer. She has a benign tumor, which with a simple operation will be removed. It is a carcinoma that has not yet mutated. During an official act, Aguirre made a speech explaining her condolences with great strength, tranquility, and clarity.
Actress Luz Casal was able to overcome this disease for the second time. She thus received the title of favorite daughter awarded by the Coruñés de Boimorto Council, where the actress was born in 1958. Thanks to the different social networks, the artist had received many consoling words.
Breast cancer depends on a particular mutated development; the alteration of cells within the tissue. A breast is made up of a series of breast glands that produce milk after a mother has given birth.
The risk of contracting breast cancer increases with age. Women who reach the age of 90 have a 12.5 percent possibility of contracting it. It is widely agreed, and recommended, that periodic check-ups are crucial, especially after the age of 40.
Thanks to research conduct in the United States, Doctors John Glaspy and Denis Slamon, two expert American oncologists, have revealed that a newly discovered medicine may come to replace chemotherapy.
Ad campaigns must be clear and simple in order to have an effective message delivery. If the public masses are well informed, then they may be able to safely make their own health related decisions.
However, past news had called even more attention than ad campaigns: the detection of breast cancer in the wives of President Ford and Vice-president Rockefeller. These events raised awareness of the disease and alarmed women, who desperately went on to undergo mammograms. This procedure was then able to detect different types of cancers in a new and more efficient way. (Translated by Gianna A. Sanchez Moretti)
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer3@gmail.com