Dpubting the ads of famous faces

Doubting the Ads of Famous Faces
Worldwide known extravagant designer, John Galliano, has been dismissed by a prestigious fashion industry multinational from serving them as their famous ad face. The reason of the discharge was due to Galliano’s anti-Semite insults, such as the video spread in YouTube that displayed “I love Hitler!”, as well as his habitual state of drunkenness. The French Government can sanction him for racial insults with a 22,500 euro fine and with more than 6 months in jail.
On the other hand, Barcelona’s Soccer Club’s defense and Shakira’s boyfriend, Gerard Piqué, will be the new famous face for a well-known men fashion brand.
Tennis player Rafa Nadal lends his face to the automobile industry under the slogan “A special car for extraordinarily normal people”. The slogan identifies with his lifestyle.
On that same note, American actress Scarlett Johansson continues to be the famous ad face of a fashion multinational for the fourth season in a row. She will be the star icon advertising the Spring 2011 jewelry collection.
A perfume multinational will launch a new fragrance named after famous model and German anchorwoman, Heidi Klum Shine. Known chef star Karlos Arguiñano will be advertising a brand of electrical appliances. An Italian fashion brand will contract Danish model Helena Christensen. Furthermore, a Swiss watch brand has contracted as promoter German actress Diane Kruger. A Dutch fashion brand has used British actress Gemma Artenton. American actor Paul Walker will be the new famous face for a well-known perfume multinational. An Austrian jewelry brand has literally contracted the face of Katy Perry for their new global ad campaign.
It should be more than evident that a person’s private life and dignity should always be kept save from interest-driven interference and manipulation. Public advertising should not be an exception to such rule.
When bad advertising rudely enters the lives of people in order to captivate one’s emotions and weakening likes, whatever is being advertised morally degrades itself. (Translated by Gianna A. Sanchez Moretti)
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer3@gmail.com