'MasterChef' (TVE) dwarfs 'Big Brother' (Tele5) Big Brother 14, the most famous reality show of the Spanish channel Tele 5 has plummeted against the Splash program of Antena 3 that won the game. Big Brother also lost the scramble to gain audience that fought against "MasterChef", the culinary contest of TVE1. After thirteen years of leadership in the retransmission of its final chapters, Tele5's Big Brother ratifies its decline ending without leading his band on the grid. It was a new format as the "MasterChef" of TVE1 which has replaced the "Guadalix house" in the first place that it capitalized during all its previous finals. This drop is logical in view of the data that had been recorded in recent years. From the first edition, which seduced a 51.2% average of the audience's share over the whole issue until Big Brother 14, which has obtained the most disastrous "share" of its history, with a 18.4 %. Throughout the fourteen editions, this junk-program has been losing audience. In the last stage 'Big Brother' strayed over 900,000 viewers and was down 2.2 share points in the last gala, compared to the previous year. These data confirm the latest edition as the least successful of all commemorated to date and emplaced it far from the 9.1 million and 70.8% of "share" that saw the first final gala, which recognized Ismael Beiro as the first winner of “Mercedes Milá's house in Guadalix”. The opening of the season was a failure, as the program of Antena 3 'Your Face Sounds Familiar' steamrolled the premiere of 'Big Brother 14' with 26.1 share points compared with 19.3 which marked "Mercedes Milá's house in Guadalix". The level of demoralization of the directors of this corrosive program has reached the point that they have not find the place for it on the grill and have been moving and multiplying the extra galas of the program at various times to finally anticipate the end of the 'reality show', scheduled for July. Not even did they get that way successfully, so that Mercedes Milá requested to change of day the program and try to climb the audience. Despite moving from Monday to Thursday, the program faced with "Tell me how it happened", of TVE1, that all weeks marked the compass in the "prime time" and "Nightmare in the kitchen", which reached very good results. But, returning to the gala final of Big Brother 14, not even the euphoria of seeing the winner of the 127-day confinement, managed to place the program as leader of its band and it was defeated by "MasterChef", which this time led the grill with a 20% share against 16.5% obtained by Big Brother 14 while simultaneously issued with the other program. "Big Brother" is dying, despite (or because of) the many exhibitions of Mercedes Mila in panties. Evil begets evil and self-destructs. Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing. clementeferrer3@gmail.com