Sin Dios, todas las drogas tienen un precio

Children in front of the T.V.
The social passivity that reality has created does not know how to look for other ways to spend its leisure time. This represents an empirical example of something that is not functioning well in our society. In principle, it seems as if reading, discussions, family time, friend reunions, and studies are things of another world.
This issue becomes even more critical, when the ones to be affected are children, that is, those who spend way too much time in front of the T.V. By spending one third of their awake-time watching T.V. (outside of their respective T.V. infant hours) children’s health is endangered. The Auto-regulation Code of content during infant hours (from 5 pm till 8 pm) programmed by television networks and the Government has been infringed by most television networks various times.
According to an investigation conducted by the University of Columbia and the New York State Psychiatric Institute, the youth population that watches television three hours a day has a higher risk of turning the practice into a habit as an adult.
Association of Housewives and Consumers warns that T.V. programs for kids, provided by a wide range of networks, are full of violence and sexual behavior.

Therefore, children T.V. ads should be treated as a sensible way of comunication. It should be taken care of to the last detail. Children represent a wide T.V. audience group; a very vulnerable one. Due to this vulnerability when it comes to T.V. ads, it is crucial to promote safe child publicity. Child publicity should not be false nor manipulate. Instead, it should be clear in its messages, since children may come to exchange and perceive fantasy for reality.
T.V. irresponsibility has generated unwanted damage. Inhibitions should be promoted into regulating actions, for without regulation negative consequences may affect the innocent. For example, through the mass media. For this reason, parents have the most arduous task of educating their children.
“Infancy misadventures have an impact upon their lives, leaving an inexhaustible fountain of melancholy in their hearts” affirms P. Brulat. (Translated by Gianna A. Sanchez-Moretti).
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer@clementeferrer.com