Friday, July 29, 2011

Alcoholic Mothers Malformed children

Alcoholic Mothers, Malformed Children

There have been various ad campaigns against alcohol consumption with some of the following slogans: “alcohol fills up empty spaces”, “talk with your children, information is prevention”, “drink with moderation, it is your responsibility”, and, “enjoy responsible consumption”. These initiatives try to invigorate and promote good behavior against abusive alcoholic consumption.

According to a study conducted by the University of Valencia, regardless of all the efforts to combat abusive alcoholic consumption, alcoholic misuse still prevails. The study surveyed 4,083 males and females between the ages of 14 and 25. The study was published in the Asturias Official College of Psychologists Magazine, Psicothema.

The researchers of the study confirm that the main reason for consuming alcohol is for fun (75.2%), secondly to save money (37.5%), and finally to hang out with friends (36.3%). This “recreational” activity is practiced by 80.4% of university students and 67% of teenagers ages 14-18.

University students care more about being in control of their leisure time, in other words, they go for the economic way of thinking: avoiding crowded pubs, consuming high quality drinks, and listening to good music. They are defined as “radical” consumers since they consume 11 drinks – 3 per week during more than 10 months a year – while the average consumer has 5 drinks – twice a week during 8 months.

The aim of alcoholic consumption is to feel more talkative (51.2%), to be more expressive (35.4%), and to be in a state of euphoria. According to a study conducted by the University of Heidel (Germany) and Standford University (USA), alcohol consumption is more prevalent among women than it is among men since women develop neural paralysis at a faster pace. Furthermore, their children will be born with physical and mental disabilities.

“Spirituous” drinks are ferocious attacks on society. Alcohol represents an aggression that brings catastrophic consequences since its victims are the youth, the future of our survival. (Translated by Gianna A. Sanchez-Moretti)

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer3@gmail.com

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