More Celebrities for Solidarity

More Celebrities for Solidarity

An ad campaign launched throughout various media networks announces the benefit concert to be held at the National Auditorium of Music on May 4th, which is sponsored by the famous football coach Vicente del Bosque.



Profits will go to the Spanish Federation for Rare Diseases (ERDF), to help social programs that target three million children.

"You're in control, turn on your solidarity." This is the message that Salesian Missions launched through an advertising campaign, which will be broadcasted on various media networks with the aim of raising awareness among society to support the work of these missionaries. Salesians are in over 130 countries and have about 135 years working with the most impoverished populations of the world, especially in Africa.

Other celebrities, such as Silvia Abascal, Antonio Orozco and other artists have created a foundation called "Voices". With the donations, they personally visit the most disadvantaged areas of the poorest countries and teach courses. Ana Torroja's solo recorded some songs from her latest album with the students of the School of Interpretation, which was created by the foundation.

Through the Jolie-Pitt Foundation, actress Angelina Jolie made a donation to the victims of recent conflicted areas, and is in turn fulfilling her commitment as Goodwill Ambassador for the United Nations Agency for Refugees (UNHCR).

Bill Gates and Warren Buffett have launched a provocative initiative: "The Giving Pledge" committed to donating at least half of their wealth to the common good. Facebook founder, Mark Zuckerberg, has been incorporated into this joint initiative.

Through her Barefoot Foundation, Colombian singer Shakira donated 500,000 Euros; donation received through the participation in an advertising campaign. This foundation is dedicated to the care of educating children in need.

Moreover, actor Jose Coronado and his son Nicholas joined for a worthy cause: combating food insecurity. They travel to learn about the events carried out by NGO Action Aid in Ecuador. They are the interpreters of the advertising campaign, which bears the slogan "enthusiastic solidarity".

Finally, tennis player Maria Sharapova launched her new watch, made by a leading Swiss brand. 5% of the profits made from buying a watch will go to the Maria Sharapova Foundation, which will be used to help war abandoned victims.

The Spanish Association against Cancer launched the "a lot to live for" fundraiser. Many familiar faces were seen in this show of solidarity: Laura Valenzuela, Alejandra Jimenez and Veronica Mengod. There are also common events organized by the Association.

In order to have solidarity, one must have determination: self-interests must yield to the demands of the common good. That is, the good of and for all, in order to be in solidarity with all humanity and especially the most needy. (Translated by Gianna A. Sanchez-Moretti).

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer3@gmail.com