Television for kids

Television for Kids
The social passivity that reality has created does not know how to look for other ways to spend its leisure time. This represents an empirical example of something that is not functioning well in our society. In principle, it seems as if reading, discussions, family time, friend reunions, and studies are things of another world.
This issue becomes even more critical, when the ones to be affected are children, that is, those who spend way too much time in front of the T.V. Spending one third of their awake-time watching T.V., outside of their respective T.V. infant hours, is a serious issue for their health. The Auto-regulation Code of content during infant hours, from 5 pm till 8 pm, programmed by television networks and the Government, has been infringed by most television networks various times.
According to an investigation performed by the University of Columbia and the New York State Psychiatric Institute, the youth population that watches television three hours a day has a higher risk of turning the practice into a habit as an adult.
Furthermore, the new “EU Directive of Television without Barriers” requires for Member States and the European Commission to impose onto their television networks the ratification of codes of conduct for those that compromise to not broadcast junk food commercials during the on-air time of children T.V. programs.
A final reflection: efforts must be headed towards a more open, more free, and especially, a more diverse Media. Television networks are open windows for the entire world, animating through their respective informative projects based on different points of view. (Translated by Gianna A. Sanchez-Moretti)
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer3@gmail.com