Friday, January 21, 2011

Shakira, christmas bubbles, and solidarity for vulnerable children

Shakira, Christmas Bubbles, and Solidarity for Vulnerable Children
The Christmas bubbles will come from Shakira’s hands, as she wears a perfectly fitted golden dress. Her 500,000 euro fundraiser will be destined towards her “Fundación Pies Descalzos”. Shakira’s NGO aims to secure child education, especially for those most vulnerable. “Education is the path to give our children a dignified future. I have not read it on books, I have seen it with my own eyes; children on the street are vulnerably exposed to all types of violations” advocates Shakira.
His pictures are bided for all over the world, and international renowned actor, Antonio Banderas, is always present at the events. The amount fundraised will be destined to his foundation with the aims of providing scholarships to about 40 different educational institutions around the world. He also sold his image for a multinational that produces fragrances.
The twin sister of artist Marta Sánchez was victim to carcinoma. Since then, the singer supports various institutions that fight against cancer. Many artists joined her into interpreting her hit “Soy Yo”, with the aims to fund raise for this cause.
Moreover, José Coronado and his son Nicolás, have united for a supportive cause: to fight for food security. They travelled around the world to research on what motivates “Ayuda en Acción”, an NGO in Ecuador. They are the interpreters of a public ad campaign known as “Entusiasmo Solidario”, which the organization has recently launched.
Furthermore, tennis player María Sharapova has launched her new watch, which is produced by a famous brand name. About 5 percent of the transactions carried out will be destined for the Sharapova Foundation. Her foundation’s objective is to aid children that have been abandoned due to war.
Around the world, more than 1,000 million human beings are in need of a helping hand to achieve development.
In order to practice solidarity one must take firm control; never give up for the social well-being. That is, everyone’s well-being, as a way to practice solidarity for humanity, especially for those most vulnerable, e.g. children and immigrants. (Translated by Gianna A. Sanchez-Moretti)
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.
clementeferrer@clementeferrer.com

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