Friday, August 10, 2012

Do Not Play with Drugs Everything has a Price

Do Not Play with Drugs, Everything has a Price

“Don’t play with drugs!” is the slogan of the last advertising campaign online. The slogan is part of the anti-drug strategy of the British Home Office and London’s Department of Health. The aim of the campaign is to inform young people and their families about the damage that drugs can cause.

The Foundation Against Drug Addiction has launched an ad campaign in order to fight against cocaine with the following slogan: “60 percent of more suffering”. The battle to fight for the sacred gift of life is on. Neither nobody nor anything shall stop this battle. Drugs equal death – they sacrifice millions of innocent and vulnerable lives for the sake of one of the dirtiest businesses known to humanity. We must fight against drugs with the means of a proper education, with less permissiveness and greater respect for individuals, thus offering young people a more hopeful outlook on life.

Drug consumption causes physical and mental deterioration that can instantly turn paradise into a prolonged and unbearable hell, for drugs are a one-way journey with no return.

Another ad campaign has also been launched under the following slogan: “Everything has a price”. It aims to raise awareness about the sinister presence of drugs within society. This creative initiative rests upon the idea that the most dangerous aspect of drugs is actually forgetting about what they really are.

Its clients are between the ages of 15 and 64. Drugs usually linger about marginal and impoverished environments. There are more than thousands of clans that passively “vegetate” on these vulnerable conditions. An entirely separate human society breaks out around them. And, regardless of the scars and permanent emptiness that drugs leave, as soon as they have nothing to do, addicts desperately prepare the used-up needles to inject drugs into their bodies once again.

The drug market has gained big profits deriving from more than 3.000 drug addicts that frequent these drug-transaction pubs.

Teenagers believe that the most dangerous drug is cocaine, followed by pills and weed. This is also the case for stimulants. About 89 percent of teens believe that splurging on pills brings no rewards; 87.1 percent believe the same when it comes to cocaine; and 70.8 percent concerning weed. Some of the main consequences linked to drug consumption are as follows: 16 percent of fights; 14.2 percent of violent acts; 11.7 percent of car accidents; and 10.4 percent of mental disorders.

The fight against the drug trade and the defeat of narcotics must persist. The will power to stop Damocles’ sword from piercing with cruelty our precious social safety net requires political compromise, international cooperation, and help from the civil society; a sword that would otherwise trigger crime and devastate the physical and emotional integrity of many human beings. (Translated by Gianna A. Sanchez Moretti).

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.

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